• Mon. Dec 4th, 2023

Adobe Ends Sale of Photoshop Bundle in China after Business Assessment


Nov 20, 2023

Adobe, a US software firm, has announced that it will be discontinuing its China-tailored software bundle from the mainland market effective December 3, following a business assessment. Despite this decision, the company has reaffirmed its long-term commitment to local clients. The China Photography Plan, which includes photo-editing apps Photoshop, Lightroom Classic, and Photoshop Express, will no longer be available on the mainland website starting from this date. This plan is currently sold through a partnership with e-commerce services provider Baozun.

Customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1. However, the Tmall store will stop accepting new subscriptions to the plan after this date.

Adobe has stated that it remains committed to serving Chinese customers through other plans offered under Creative Cloud, their software collection. These plans include graphic design, video editing, web development, and photography software offered via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans such as Teams and Enterprise, available through authorized resellers at different pricing.

The China Photography Plan was initially marketed as an option for both professional and amateur photographers and was introduced as Adobe’s first app solution for individual users in the country in August 2019.

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