• Wed. May 22nd, 2024

Bet365 and 1/ST Technology join forces to bring horse racing to the US with Bet365’s innovative platform

BySamantha Nguyen

Mar 27, 2024
1/ST Technology forms partnership with Bet365 in the United States

Bet365, a leading online gambling operator in the United States, has announced a partnership with 1/ST Technology, a global leader in gambling-platform solutions. The collaboration will bring horse racing to Bet365’s United States customers through the company’s signature product, 1/ST Bet.

With this strategic alliance, Bet365 aims to enhance its offering by providing a top-notch service for U.S. sports betting audiences and introducing them to a 24/7 international horse racing program. The partnership also highlights the market leadership of 1/ST Technology in pari-mutuel tote and ADW technologies.

1/ST Bet is an innovative ADW platform that features AI-assisted tools to enhance the user experience for both new horse racing enthusiasts and seasoned horseplayers, granting access to the entire 1/ST horse racing ecosystem. This collaboration allows Bet365 to leverage 1/ST Technology’s suite of products and services, including Xpressbet, Monarch Content Management, and AmTote International brands.

Keith Johnson, chief revenue officer of 1/ST Technology expressed excitement about the partnership with Bet365 emphasizing the opportunity to showcase their expertise in pari-mutuel horse racing wagering to a wider audience. A spokesperson for Bet365 echoed this sentiment noting their excitement for the milestone partnership with 1/ST Technology as a significant step in their U.S. expansion strategy while emphasizing their commitment to innovation and customer satisfaction.

This collaboration will bring advanced deposit wagering on horse racing in U.S jurisdictions where it is permitted through web and mobile app platforms accessible to Bet365’s US customers.

Overall, this partnership between two industry giants promises to enhance the customer experience by providing a top-notch service for U.S sports betting audiences while introducing them to an exciting international horse racing program through innovative technology provided by 1/ST bet platform which leverages AI assisted tools for better user experience .

By Samantha Nguyen

As a content writer at newsskio.com, I weave words to craft compelling narratives that captivate readers and bring stories to life. With a keen eye for detail and a passion for storytelling, I strive to create engaging and informative content that resonates with our audience. Whether I'm delving into the latest news trends or exploring unique angles on various topics, my goal is to deliver quality content that informs, entertains, and inspires. Join me on this journey as we uncover the news stories that matter most.

Leave a Reply