• Mon. May 20th, 2024

Beyond Scholarships and Salaries: The Lucrative World of NIL Deals in College and High School Sports

BySamantha Nguyen

Mar 27, 2024
Top 10 College Sports Athletes Who Earn Zero from Name, Image, and Likeness Deal

The world of sports has been turned upside down with the introduction of Name, Image, and Likeness (NIL) deals in 2021. These financial opportunities have revolutionized the way college and high school athletes can earn money through partnerships with brands like Nike and Gatorade. In fact, LeBron James’ son, Bronny James, has an estimated value of $4.9 million in NIL deals alone.

One athlete making headlines during March Madness is University of Iowa basketball star Caitlin Clark. Not only is she breaking records on the court, but she has also secured lucrative contracts with major brands such as Nike, Gatorade, and State Farm. According to Ayden Syal, CEO of NIL marketing platform MOGL, there has been a significant increase in March Madness sponsorships and influencer-marketing campaigns in recent years.

NIL deals have become a billion-dollar industry since their introduction to amateur sports in 2021. On3 tracks these partnerships and ranks student-athletes based on their annual NIL Valuation, which takes into account factors like roster value performance, influence, exposure, and deal data. This calculation results in their total NIL Valuation, which can lead to substantial earnings for student-athletes.

While some top NIL earners have achieved success through a combination of talent, skills, and social media presence; others may have benefited from their well-known last names in securing deals. As of March 26th 2024, the top 10 student-athletes profiting the most from NIL have valuations starting at $1.5 million.

Overall, NIL deals have opened up a new world of possibilities for college and high school athletes to earn money beyond scholarships and salaries. With leading brands like Nike and Gatorade already partnering with top student-athletes

By Samantha Nguyen

As a content writer at newsskio.com, I weave words to craft compelling narratives that captivate readers and bring stories to life. With a keen eye for detail and a passion for storytelling, I strive to create engaging and informative content that resonates with our audience. Whether I'm delving into the latest news trends or exploring unique angles on various topics, my goal is to deliver quality content that informs, entertains, and inspires. Join me on this journey as we uncover the news stories that matter most.

Leave a Reply