Kruidvat has announced the end of its iconic plastic candy cone, which was used for scooping sweets. The store chain will replace it with a more sustainable paper version. According to Kruidvat, the abolition of the plastic cone was necessary because 8 million pieces were used annually, resulting in the need to save 32,000 kilos of plastic every year.
The replacement of the plastic candy bag is part of Kruidvat’s broader sustainability strategy. Leendert van Bergeijk, the sustainability manager at Kruidvat, says that this new step helps reduce the use of plastic and the amount of plastic litter in Belgium and the Netherlands. If you were to line up all the replaced plastic candy bags every year, you would arrive at 4,000 kilometers.
Kruidvat has been using paper bags as an alternative to its plastic ones for some time now in Wallonia. However, on Monday, all Walloon branches will switch to the latest version of the paper candy bag. The store chain aims to make packaging and products more sustainable with this move.