The most watched program in television history, Super Bowl LVIII, which aired on CBS Sunday, attracted an average of 123.4 million views across all platforms including the CBS Television Network, Paramount+, Nickelodeon, Univision, CBS Sports and NFL digital properties. This record-setting viewership surpassed the previous year’s title game by 8.3 million viewers. Super Bowl LVIII was also the most streamed Super Bowl in history, according to CBS Sports.
The Kansas City Chiefs won the game against the San Francisco 49ers with a final score of 25-22 in overtime – only the second Super Bowl ever to go into overtime. President and CEO Bob Bakish of Paramount sent an email to his employees congratulating them on this monumental and historic win for the company.
The halftime performance featured iconic R&B artist Usher along with special guests Alicia Keys, Ludacris and more. Pop superstar Taylor Swift also made an appearance during the game as she is dating Chiefs tight end Travis Kelce and was seen at numerous Chiefs games this season. Her attendance increased both viewership and ticket sales according to CBS News Philadelphia reports.
Christian Olaniran is a Digital Producer for CBS News Baltimore where he creates engaging social media content that complements news coverage on diverse topics including politics, arts, culture, sports and more.