• Thu. Feb 29th, 2024

Breaking Records: Super Bowl LVIII Shatters Viewership and Sets New Streaming Milestones


Feb 13, 2024
Super Bowl LVIII broadcast on CBS Sports breaks records with 123.4 million viewers

The Super Bowl LVIII broadcast was the most-watched program in television history, with an average of 123.4 million viewers across all platforms. This surpassed last year’s Super Bowl, which had a record 115.1 million viewers. Overall, 202.4 million viewers watched at least part of the broadcast, making it the highest unduplicated total audience in history, representing a 10% increase from last year’s Super Bowl.

CBS led the way with a record-breaking 120 million viewers, making it the largest audience for a single network in history. Additionally, Super Bowl LVIII was also the most-streamed Super Bowl in history thanks to Paramount+’s record-setting audience. Final Nielsen data will be available on Tuesday.

The game itself produced plenty of storylines, including Patrick Mahomes winning his third career Super Bowl MVP award and joining an exclusive club of three-time winners along with Tom Brady and Joe Montana. Taylor Swift attended the game and was featured throughout the broadcast as she is dating Chiefs star tight end Travis Kelce. Usher starred as the halftime performer alongside several guests such as Alicia Keys and Ludacris. The second half and overtime were one of the most exciting stretches in the game’s history.

Super Bowl LVIII was also a record-setting finale for CBS Sports’ NFL season, scoring their best NFL postseason viewership since 1998 while also breaking records for regular season viewership since 1998 with “NFL ON CBS.”

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