• Sat. May 25th, 2024

Cadbury’s Bournville Factory Confirmed as the ‘Home and Heart’ of the Business: Celebrating 200 Years and Investing for the Future

BySamantha Nguyen

Mar 27, 2024
The Bournville plant continues to be the cornerstone of Cadbury’s business – owner

As part of its 200th anniversary celebrations, Cadbury’s Bournville factory has been confirmed as the “home and heart” of the business for years to come. The chocolate giant’s parent company, Mondeléz International, sees Bournville as the “Crown Jewels” of the business.

Managing director Louise Stigant expressed her privilege of being part of a company with such rich heritage. She emphasized that celebrating 200 years is a significant milestone for the brand, something that few businesses can claim. Despite a hostile takeover by American firm Kraft in 2010 and some production moving to Poland, Cadbury pledged to maintain production at Bournville.

After becoming part of Mondelez International in 2012, Bournville became the firm’s Global Centre of Excellence for chocolate research and development. Although there have been job losses at Bournville over the years, Ms. Stigant highlighted that the company has invested £270m in the UK business since taking it over 14 years ago, with Bournville at the forefront of their plans.

She described Bournville as a “Crown Jewel” globally, emphasizing its importance within the company. The objective is for Bournville to remain the central location and heart of Cadbury, despite challenges and changes over the years.

By Samantha Nguyen

As a content writer at newsskio.com, I weave words to craft compelling narratives that captivate readers and bring stories to life. With a keen eye for detail and a passion for storytelling, I strive to create engaging and informative content that resonates with our audience. Whether I'm delving into the latest news trends or exploring unique angles on various topics, my goal is to deliver quality content that informs, entertains, and inspires. Join me on this journey as we uncover the news stories that matter most.

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