• Mon. May 20th, 2024

Evolving E-Commerce Trends in Italy: Consumers’ Conscious Shopping and Retailers’ Effective Sales Strategies

BySamantha Nguyen

Mar 26, 2024
85 percent of Italians purchase online at least monthly

Italians continue to be consistent in their purchasing habits, with a steady number of regular buyers for the third consecutive year, despite economic challenges such as inflation and the energy crisis impacting consumer spending patterns. The recent “Report on Italian e-commerce 2024” by Idealo reveals that 85% of digital users in Italy make at least one online purchase per month on average, with 24% making weekly purchases.

A growing trend among consumers is a more conscious and informed approach to online shopping, with 47% using price comparison tools to access product information and 46% searching for special offers and discounts. The report also highlights the competitiveness of Italy’s online stores, particularly in the sports and outdoor sector where over 58% of the best offers come from Italian e-shops.

The food sector experienced notable growth of 8.8% in 2022 and 9.8% in 2023, while consumer prices increased by an average of 5.7% compared to the previous year. There is also a growing interest in the second-hand market, especially in electronics, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards sustainable and financially beneficial options.

The preferences of different age groups are also outlined in the report, with electronics being popular among 45-55 year olds and fashion and accessories favored by 25-34 year olds. This data provides valuable insights for online retailers to develop effective sales strategies and leverage price comparison platforms to reach a broader audience. Overall, the findings from the report shed light on the evolving landscape of e-commerce in Italy and the trends shaping consumer behavior in the digital marketplace.

In conclusion, despite economic challenges such as inflation and energy crisis impacting consumer spending patterns, Italians continue to be consistent in their purchasing habits with a steady number of regular buyers for three consecutive years. Online retailers can use this data to develop effective sales strategies that leverage price comparison platforms to reach a broader audience while catering to different age groups’ preferences.

By Samantha Nguyen

As a content writer at newsskio.com, I weave words to craft compelling narratives that captivate readers and bring stories to life. With a keen eye for detail and a passion for storytelling, I strive to create engaging and informative content that resonates with our audience. Whether I'm delving into the latest news trends or exploring unique angles on various topics, my goal is to deliver quality content that informs, entertains, and inspires. Join me on this journey as we uncover the news stories that matter most.

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