• Mon. May 20th, 2024

From Kin to Windows Phone: Microsoft’s Internal Struggle in the Early 21st Century Smartphone Industry

BySamantha Nguyen

Mar 26, 2024
Kin: Microsoft’s answer to the latest iPhone and Android smartphones in 2008

In the early 21st century, as Apple and Google launched their iOS and Android operating systems, Microsoft responded with the introduction of the HTC Dream. This marked the beginning of a new era in smartphones. However, Microsoft did not rest on its laurels. Instead, they launched the Microsoft Kin, a product that few people remember but marked a significant moment in the company’s history.

Microsoft had been producing mobile devices for several years before this point, with Windows Phone being their flagship product. However, as competition intensified from brands like Apple and Samsung, Microsoft felt compelled to make changes to stay relevant. This led to the development of Windows Kin.

This internal struggle within Bill Gates’ company was not an uncommon occurrence during this time period. The line of mobile devices already included Windows Mobile, but changes were necessary for them to remain competitive.

By the time the iPhone was released in 2010, Microsoft had been working on ‘Microsoft Pink’ or ‘Project Pink,’ which was led by James Allard and completely independent of Andy Lees’ work on Windows Phone. Both teams had different visions for the company’s future in smartphones, leading to internal tension.

Ultimately, Andy Lees won the internal battle and took charge of the Windows Kin project. On April 7th, 2010, Microsoft officially presented Kin to the public with a focus on social networks and communication. The marketing campaign faced criticism for promoting questionable behaviors, and both devices were launched that year: Kin ONE and Kin TWO were marketed as multimedia phones with touchscreens and QWERTY keyboards but lacked many features such as app stores games calendar apps synchronization with Outlook instant messaging apps keyboard design was also subpar only around 500 units were sold at launch leading to its withdrawal from market next year.

In conclusion while Microsoft kin may not have been successful venture for company it serves as a reminder of rapidly changing landscape of smartphone industry during that time period

By Samantha Nguyen

As a content writer at newsskio.com, I weave words to craft compelling narratives that captivate readers and bring stories to life. With a keen eye for detail and a passion for storytelling, I strive to create engaging and informative content that resonates with our audience. Whether I'm delving into the latest news trends or exploring unique angles on various topics, my goal is to deliver quality content that informs, entertains, and inspires. Join me on this journey as we uncover the news stories that matter most.

Leave a Reply