The perception of distribution as an outdated part of the legacy channel is often a misconception. In reality, distribution is not just surviving but thriving and evolving. Its growing significance for vendors and partners is notable, with distributors playing a crucial role in achieving strategic goals.
At the Global Technology Distribution Council’s (GTDC) Summit in Oceanside, California, Channelnomics unveiled compelling new research that shed light on the importance of distribution. The survey’s results aligned with the proactive steps distributors are taking to stay ahead of the curve by investing in new skills and resources that meet the evolving needs of the channel community.
The key takeaways from this year’s Summit were discussed in detail in the podcast “In the Margins,” hosted by Larry Walsh and Amy Henderson. They highlighted the insights from this year’s meeting, which brought together top distributors and vendor executives.
The Summit and research presented there mark a pivotal moment, underscoring the dynamic nature of the distribution sector. Distribution has transformed into a critical component for business success, with vendors and partners recognizing the value of their distribution relationships. Distributors are now seen as vital partners in navigating market complexities, a testament to their ongoing evolution and adaptability.