G2, a B2B software review website, and TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, have recently announced a partnership aimed at delivering contextually relevant content experiences to audiences. The partnership combines TechTarget’s independent editorial content with G2’s user-generated insights to create G2 TechBlend, a new content solution that provides buyers with the information they need to make informed decisions.
TechTarget’s acquisition of Informa Tech’s digital businesses has helped create a global platform in B2B data and market access, which makes this partnership all the more valuable. By exposing their content to each other’s audiences, TechTarget and G2 can bring insights that significantly better serve the needs of B2B tech buyers. This partnership is an exciting opportunity for both companies to add value to self-service buyers at the exact point of their research, no matter what buying stage they are in.