• Mon. Dec 4th, 2023

Hoffmanns Expand Water Sports Rental Business with Acquisition in Georgia


Nov 21, 2023

The Hoffmann Family of Cos., headquartered in Naples, has recently announced a strategic acquisition as part of a nationwide expansion of its water sports subsidiary. This latest addition to the company’s portfolio is Young Harris Water Sports & RV in Georgia, which operates boat and jet ski rental centers in Lake Chatuge and Lake Oconee in northern and central Georgia. In addition to providing parts and service, new and used boat sales, wakeboard supplies, and owning two RV dealerships, Young Harris is the exclusive water sports recreation provider to The Ritz-Carlton Reynolds at Lake Oconee.

The specific terms of the sale were not publicized, including the purchase price. However, Lance Markham, the company’s president, stated that this investment is part of an expansion plan which may include establishing additional water sport rental locations not only in Georgia but also in North Carolina, South Carolina, Hawaii and possibly beyond. In the past four years, the family has acquired more locations such as Regency Water Sports its competitor on Marco Island in 2020. Soon they will have a total of 10 water sport rental locations including the soon-to-be-opened location at LaPlaya Beach & Golf Resort in Naples for the 2024 season.

Established in 2002, Young Harris will continue to operate under its current leadership. With this acquisition, the Hoffmann Family of Cos., now has 90 brands in its portfolio and owns more than 200 commercial properties across the United States with over 300 locations and 9 thousand employees worldwide.

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