The iconic comedian Jon Stewart is set to make a comeback to “The Daily Show” for the first time since 2015. However, the show’s format and target audience have undergone significant changes due to recent trends. Recent data shows that the average age of a “Daily Show” viewer has increased significantly, while the show’s viewership has decreased drastically.
These changes reflect the overall decline of traditional television as consumers shift from cable to streaming platforms. The net result of this shift is a decrease in viewers who are older on average. This pattern has also been observed in prime-time TV, with the median age of viewers rising from 51 to 62 across broadcast and cable networks. Late-night TV has also seen a decline in popularity, with average viewership and age demographics struggling.
While these trends were expected, the sudden shift towards streaming platforms has brought about the decline much earlier than anticipated. The expanding range of streaming services has undermined the traditional television market, leaving networks in a state of flux. Netflix, an increasingly popular platform, boasts members with vested stakes in the traditional market, further complicating matters for these networks.