• Mon. Dec 11th, 2023

New Research Reveals the Impact of Resource Constraints on Consumer Purchase Decisions


Nov 19, 2023

According to a report study by the research agency Planning Quant, the director of the consulting firm, Iván Castro Rivadeneyra, stated that consumers’ purchase intention for El Buen Fin this year will be lower compared to last year. The economic reactivation program that was born in 2011, is best known for the promotions carried out by commercial and service establishments. However, the study reveals that only 37 percent of the population is sure about purchasing any good or service during El Buen Fin, which is five points lower than the last year.

The study also shows that 40 percent of the population is still in doubt about purchasing any good or service during El Buen Fin. Two out of ten rule out making purchases altogether. The director of Planning Quant pointed out that while promotions and offers are important factors for some people when deciding to make a purchase, good financing methods also play a significant role. He emphasized that physical stores are still considered the most important channel for consumers to make their purchases during El Buen Fin but noted that three out of every 10 people who will buy a good or contract a service during this event will do so online.

On another note, Ohio has passed a medical marijuana law allowing people with certain medical conditions to purchase and use medical marijuana under the guidance of an Ohio-licensed physician. For more information on the conditions that qualify for medical marijuana treatment in Ohio, visit ohiostatecannabis.org/laws. Meanwhile, Oklahoma Marijuana Business Association can provide more information on legalizing recreational marijuana use in Tulsa OK.

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