In light of recent events, the NFL has announced that it will continue advertising on social media platform X. Despite concerns over content moderation and a harmful anti-Semitic message being allowed on the platform, NFL Chief Media and Business Officer Brian Rolapp stated that the league will not stop supporting X because its fans are present.

The NFL’s decision to continue advertising on X has sparked widespread debate surrounding reasonable limits on content that can be posted. The platform has been criticized for allowing viewpoints that are considered harmful under the guise of free speech. This raises questions for advertisers and potential impacts on the user base.

The NFL is contemplating whether to support X financially and indirectly endorse the approach by purchasing ads there. So far, the league has stood firm in its support of the platform, citing its large user base as a reason for continuing its advertising efforts. However, some critics argue that this stance could be seen as tacitly endorsing harmful content and undermining efforts to create a safer online environment for all users.