• Mon. May 20th, 2024

Samsung’s New Song ‘Simple, Así’ Showcases AI Features at Major Latin American Music Festivals

BySamantha Nguyen

Mar 25, 2024
Samsung’s virtual influencer, SAM, debuts new musical theme at Latin American music festivals

Samsung has debuted a new song “Simple, Así” at four major music festivals in Latin America in March. The song highlights the features of Galaxy AI, Photo Assist, Live Translate, and Circle to Search with Google, all integrated into the new Galaxy S24. As the official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as the Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung presented the song performed by digital influencer SAM.

The new song showcases how Galaxy AI technology makes activities like editing photos, searching for objects in videos, and translating calls into multiple languages easier. To connect with younger audiences, Samsung will also showcase an exclusive choreography of the song on its social media platforms.

Arthur Wong, senior director of Samsung for Latin America said: “Samsung wants to connect with younger generations in an authentic way. We are releasing a new song that will resonate with our audience and taking advantage of our presence at these important cultural events in the region to promote this melody.”

Lollapalooza Argentina took place from March 15 to 17 in Buenos Aires while Lollapalooza Brazil is scheduled for March 22-24. The Estéreo Picnic 2024 Festival will be held in Bogotá from March 21-24 and Asunciónico festival took place on March 19-21.

By Samantha Nguyen

As a content writer at newsskio.com, I weave words to craft compelling narratives that captivate readers and bring stories to life. With a keen eye for detail and a passion for storytelling, I strive to create engaging and informative content that resonates with our audience. Whether I'm delving into the latest news trends or exploring unique angles on various topics, my goal is to deliver quality content that informs, entertains, and inspires. Join me on this journey as we uncover the news stories that matter most.

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