Digital advertising platform SeenThis has partnered with Integral Ad Science (IAS) to provide video metrics validation for its marketers. This collaboration enables advertisers to measure the video metrics of their campaigns and creative using IAS on the SeenThis platform. The goal of this certification is to ensure accurate measurement and viewability, giving advertisers confidence that their ads are being seen by real people.
Jesper Benon, CEO of SeenThis, emphasized the importance of this video certification in promoting stronger accountability and transparency in the digital ecosystem. He highlighted how IAS’s goals align with SeenThis’s objectives in analyzing the value of digital advertising placements and addressing issues around fraud, viewability, brand risk, and media quality.
Csaba Szabo, EMEA managing director at IAS, stressed the importance of advertisers having control over their digital media campaigns. He emphasized the need for granular insights that provide better measurement to deliver results for campaigns. By partnering with SeenThis, IAS can offer marketers added confidence through greater levels of transparency and actionable data.
Furthermore, SeenThis’s technology aims to reduce emissions by decreasing the amount of wasted data in serving an ad through methods that only stream content when it is in view. This innovation reduces costs for advertisers while also promoting environmental sustainability in the digital industry.