The latest generative AI features from Siteimprove and Iterate.ai are this week’s martech highlights.

Programmatic ad tech has transformed the way marketers approach targeting their media, according to Eric Sandberg, Managing Director at Dynata. Instead of relying on audience demographics or behavioral targeting, programmatic ad tech allows for quick and easy targeting of specific segments.

CMOs have a valuable opportunity to contribute to the success of their business with the technology available today. Celia Fleischaker, Chief Marketing Officer at isolved, explains that intent data can provide marketers with insight into what interests their prospects and customers, which can be used to drive programs across the organization.

The SalesStar Podcast features several recent episodes that offer valuable insights for marketers. In episode 188, Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, discusses optimizing customer journeys. In episode 187, Curtis Tingle, EVP and CMO at Vericast, talks about building end-to-end digital campaigns. And in episode 186, Carol Howley, CMO at Exclaimer discusses using email signatures to drive marketing and sales efforts.