• Thu. Feb 29th, 2024

TV Viewership Takes a Nosedive: ‘The Daily Show’ and Linear TV Decline in Popularity as Streaming Services and Social Media Platforms Soar


Feb 12, 2024
Jon Stewart Makes a Comeback on Television with a Smaller, Older Audience

Since my last visit, the situation has taken a turn for the worse. I mentioned earlier that the decline in TV viewership has been mirrored by “The Daily Show”. However, this trend is not limited to just this show, but linear TV as a whole. Multiple generations have stopped paying for TV and instead turned to streaming services like Netflix or social media platforms such as YouTube and TikTok.

Those who still watch TV are an aging and shrinking group, as indicated by data from Nielsen. In 2015, TV attracted 103 million people a night, but that number has since decreased to 57 million. Furthermore, the median age of TV viewers has jumped from 51 to 62. This trend is particularly pronounced among younger adult viewers, with Nielsen’s data revealing a sharp decline in average viewership across both prime-time and late-night TV since 2015.

It’s not surprising to see these trends given the rise of streaming services and social media platforms. However, it’s still striking to see the data laid out so clearly. It remains to be seen how Stewart and his fans will fare against this backdrop.

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