• Sun. Apr 21st, 2024

Unreal Engine Redefines Sports Graphics: Exploring the Impact of This Revolutionary Technology on Imagination and Creativity

BySamantha Nguyen

Apr 4, 2024
The Influence of Umbrellas on Creative Philosophy in Sports

New possibilities have been opened up in the live graphics industry thanks to the 3D computer graphics game engine, Unreal Engine. This revolutionary technology has challenged traditional thinking and impacted the creative philosophy of sports-graphics designers. In a roundtable discussion, industry leaders analyzed the game-changing influence of Unreal Engine on imagination and creativity within sports graphics.

Komal Bhukhanwala, CBS Sports Senior Art Director, Arturo Brena, KÊexFrame Founder and CEO, and Barton Damer, Already Been Chewed Founding Artist, Creative Director, and Owner were among those who took part in the discussion. Moderated by JP LoMonaco, CBS Sports VP of On-Air Graphics and Design, the conversation explored how Unreal Engine is redefining creative boundaries and shaping the core of creative thought for professionals in the sports graphics field.

The presentation was originally delivered at the 2024 SVG Sports Graphics Forum in New York City on February 21. Viewers can watch the discussion on SVG PLAY, which serves as a hub for all Sports Video Group live event and long-form video content. SVG members and sponsors can easily access panels, case studies, keynotes, and more in one convenient location by visiting SVG PLAY.

By Samantha Nguyen

As a content writer at newsskio.com, I weave words to craft compelling narratives that captivate readers and bring stories to life. With a keen eye for detail and a passion for storytelling, I strive to create engaging and informative content that resonates with our audience. Whether I'm delving into the latest news trends or exploring unique angles on various topics, my goal is to deliver quality content that informs, entertains, and inspires. Join me on this journey as we uncover the news stories that matter most.

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