A recent study from RedThread Research has projected significant growth for frontline technology solutions providers in the coming year, with 69% of all vendors projecting more than 31% growth in 2024. Despite a decline in venture capital investment for HR tech overall, which totaled less than $3.3 billion over the last four quarters, RedThread Senior Analyst Heather Gilmartin Adams noted that frontline technology differs from other HR technologies in its focus on the needs of frontline workers.
Frontline technology solutions are designed to empower frontline workers and support them in their daily tasks. The study found that vendors are primarily focusing on three core areas to achieve this: enabling performance, fostering learning and growth, and promoting engagement and inclusion. These areas encompass a range of technologies such as performance support, scheduling, task management, performance management, learning and development tools, and employee engagement and collaboration platforms.
While many software solutions supported two of these categories, very few products spanned all three. According to RedThread co-founder and principal analyst Dani Johnson, there are no standard capabilities being offered by everyone in this niche. Companies should carefully consider their goals before choosing a frontline tech solution that best fits their needs.
Given the evolving landscape of frontline technology solutions, RedThread recommends that companies closely monitor new developments in this niche and thoroughly evaluate their options before making a decision. With the right frontline tech solution in place, companies can empower their employees to reach their full potential and improve business outcomes.