Pure South has received recognition for its quality steak at the World Steak Challenge in London. The Handpicked 55 Day Aged Beef from Alliance Group’s Pukeuri plant in Oamaru claimed the titles of best grass-fed steak and best ribeye steak. This beef was aged for up to 55 days in a vacuum bag, and it was one of six winners in the global contest.

Shane Kingston, the general manager sales and marketing at Alliance Group, expressed gratitude for the recognition of the hard work and dedication of the farmers. He emphasized that the awards validated the effort put in by the farmers to produce the best grass-fed red meat in the world. The ribeye steak, priced at around $25 for 500g, was noted for its unprecedented tenderness and robust, zesty, buttery, and creamy flavor, making it deeply satisfying in terms of taste and texture.

The recognition and accolades for Pure South’s award-winning steak underscore the exceptional quality of the product. Winning in two categories at the World Steak Challenge speaks to the high standards and dedication of the farmers and producers at Alliance Group. The ribeye steak stands out for its unique and flavorful characteristics, making it a top choice for meat enthusiasts. The quality and taste of Pure South’s beef make it a standout option for consumers looking for premium grass-fed steak.